Devon brewery toasts new listing in Tesco stores

Staff at Salcombe Brewery are celebrating after securing a prestigious contract with Tesco to sell two new ales at stores across the South West.

The company only began life in 2015 and has quickly grown into a thriving business that recently opened its own bottling and canning plant.

Its partnership with Tesco means that lovers of a fine beverages can now find Salcombe Brewery’s golden ale Shingle Bay and amber ale Seahorse on shelves across the region.

Jordan Mace, Salcombe Brewery’s Managing Director, said: “Getting Shingle Bay on the shelves of Tesco stores in the South West is an amazing highlight in what has already been a hugely successful year for Salcombe Brewery.

“Shingle Bay has been a firm favourite with beer-lovers across the country for many years and this listing will make it even easier for them to get their hands on their favourite pint, as well as introducing it to new admirers too.”

The award-winning company, which produces a range of premium cask ale and keg products, has its Estuary View brewery in the Devon countryside above Salcombe Estuary.

Its aim is to be recognised as a leader in producing high-quality products crafted using sustainable methods that look after people and the planet, which it hopes will earn it registration as a B Corp company.

Jordan added: “Shingle Bay is our best-selling bottled beer and one that holds a special place in all our hearts. It is because John Tiner, the founder of Salcombe Brewery, loved Shingle Bay so much that he set up the brewery in the first place.

“He was told by a local landlord that they were probably going to have to stop stocking Shingle Bay because the brewery that made it, Quercus, was having problems.

“Having no experience of the brewing industry, he went over to visit Quercus and ended up offering to buy the brewery so that he and all the other Shingle Bay fans could carry on drinking it.”

Tesco has a policy of supporting local suppliers and building confidence in the short-term so that businesses can invest for the future, especially when it comes to sustainability and innovation.

Gemma Cruikshank, Tesco local buyer for England, said: “Salcombe Brewery produces some really great ales and we’re so pleased that Shingle Bay and Seahorse are going to be sold in our stores across the South West.

“Our partnership approach means we develop long-term relationships with our suppliers so that we can grow our businesses together and continue to provide customers with the quality products and value they expect from Tesco.”

Further information about Salcombe Brewery is available at www.salcombebrewery.com

-ENDS-

Photos:

• SB1: left to right: Jordan Mace (Managing Director), John Tiner (Salcombe Brewery founder CEO),

Sam Beaman (Head Brewer)

• SB2: John Tiner (Salcombe Brewery founder CEO)
• SB3: left to right: Sam Beaman (Head Brewer) and Jordan Mace (Managing Director)
• SB4: Salcombe Brewery’s Shingle Bay and Seahorse ales