Devon named as one of the UK's most caring places

Kind-hearted Devon has been named one of the most caring places in the UK, according to the country’s leading charitable giving initiative, the Movement for Good Awards.

Listed in 9th place according to the new research, residents have shown their love for charitable causes, submitting nearly 57,390 nominations to the annual awards over the last five years, which amounts to 4.8% of the area’s total population.

The Movement for Good Awards from the Benefact Group is one of the biggest charitable giving initiatives in the UK. Since 2019 it has recorded more than 1.9million nominations from the British public, awarding more than £5million to thousands of great causes around the UK and Ireland.

Since the Movement for Good Awards started £157,000 has been awarded to 73 different charities in Devon.

The city of Bristol stole the crown as the most caring in the UK, with 40,000 nominations, equalling 8.3% of the population. The Isle of Wight with its pretty seaside towns and quintessentially British attractions comes in third place with 9,300 nominations (7.2% of the population), while popular surf spot Cornwall follows in fourth, with 31, 000 nominations totalling 5.6% of the population. Historic Cheshire comes in fifth, with 58,300 nominations which amounts to 5.5% of the area’s total population.

Now in its sixth year the Movement for Good Awards is giving away another £1million and is calling on people to put forward the charities they care about the most to receive a donation. Nominating a charity couldn’t be easier, simply visit www.movementforgood.com.

Mark Hews, Group Chief Executive of Benefact Group, says: “Since we launched the Movement for Good Awards in 2019 it’s been our ambition to donate critical funding to as many charities as we can by asking the public to tell us about the causes they care about the most. Thanks to the overwhelming public response it’s allowed the awards to thrive and grow, helping charities to change lives in local communities for the better.

“Every nomination counts but it’s heartwarming to see there are places where people go above and beyond to help the causes they care about most. A big thank you to the top five most caring places and in particular the people of Bristol for showing so much support for good causes. Your efforts are helping to ensure local charities receive vital funding which in turn means they can continue their important work in supporting the community.

“Thanks to all its supporters, Benefact Group has donated over £200million to charitable causes since 2014 and last year was recognised as the third biggest corporate giver in the UK1. We are striving to reach £250million in donations by 2025 and invite people to join the movement by nominating a charity, or by using our family of financial services companies who donate their available profits to good causes.”

Movement for Good is funded by EIO plc, part of the Benefact Group.