Hospice uses innovative digital approach to engage local primary school children

Rowcroft Hospice is embracing digital innovation to connect with young supporters through a new collaboration with local company Tubers. Together, they have created two engaging, age-appropriate videos to inspire primary school pupils across South Devon to take part in Rowcroft’s annual ‘Rudolph Run’. Produced pro bono by Tubers, the videos feature dynamic child presenters who deliver the hospice’s message of compassion and care in a way that resonates with young children.

Now in its fourth year, the Rudolph Run continues to grow, with thousands of children donning antlers and red noses this December to participate in a festive sponsored run or walk. Schools and nurseries across South Devon customise their own Rudolph Run experience, with funds raised directly supporting Rowcroft’s specialist end-of-life care forpatients and families in the region.

"This year, the creative support from Tubers has added a whole new dimension to the Rudolph Run,” said Rowcroft’s Events Manager Alexia Croft. “The videos help introduce the concept of hospice care in a way that’s engaging and relevant for young minds. For

Rowcroft, connecting with younger audiences is about more than just fundraising; it’s about fostering a lifelong understanding of compassion, care, and community. These videos allow us to introduce our vital work in a way that’s engaging, educational, and fun, and we’re immensely grateful to the Tubers team and the young presenters for enabling us to do this."

Tubers, a local video academy and creative space for young people is renowned for its cutting-edge approach to digital media. The company based in Torquay, Exeter and Taunton equips young people with video production skills while fostering their creativity in a safe and supportive environment.

“We’re thrilled to support Rowcroft Hospice and The Rudolph Run,” said Nick Ellison,Tubers founder. 

“These two innovative videos not only help to spread festive cheer, but they also communicate a fundamental message about the importance of caring for others in our local community. They help to nurture the seeds of empathy and community responsibility in the hearts of the next generation, and shine a light on the vital role that the hospice plays in supporting people who are very ill.

“At Tubers Academy, we believe in empowering young people to make a difference, and the Rudolph Run is a fantastic opportunity for children to come together, stay active, and raise vital funds for an incredible cause. We’re proud to be part of such a meaningful community effort and will be cheering on all the schools involved!”

Last year’s Rudolph Run saw around 6,000 children from 30 schools and nurseries raise £35,000 for the hospice. As the 2024 event gets underway, Rowcroft hopes to surpass previous totals to help meet the growing demand for its services amid rising financialpressures. The economic challenges are due to a number of factors including stalled funding, a national drop in charitable giving and rising costs that have been exacerbated in the recent Budget.

Every pound raised from the Rudolph Run will be used to support the hospice in continuing to deliver essential care to patients and their families across South Devon - from Dartmouth to Dawlish and Dartmoor.

For more information about Rowcroft Hospice’s Rudolph Run and other events, please visit www.rowcrofthospice.org.uk