‘Safe Roads For All’ announced as UK Road Safety Week 2022 theme

The theme of this year’s Road Safety Week, the UK’s biggest annual road safety campaign, will be ‘Safe Roads for All’, the charity Brake announced today.

This year’s campaign takes place between 14 and 20 November and will bring communities and professionals together to speak up for everyone's right to make safe and healthy journeys on our roads.

The 2022 campaign will raise awareness of key areas of road safety, including safe vehicles and speeds, the recent update to the Highway Code and the new hierarchy of road users, and the importance of inclusivity to keep us all safe on the roads, no matter who we are or how we travel.

The theme, in keeping with the safe system approach to road safety, helps support UK Government objectives to invest in measures to enable people to make safe, healthy and sustainable journeys, including measures to encourage more people to move more often in active ways, such as cycling.

The theme was set following discussions with representatives from community groups, the police, Government, businesses, educators and other charities.

There are many ways to get involved in Road Safety Week 2022:

• Schools can help children, young people and parents learn why safe roads are important, and enable them to speak up for safe and healthy journeys.
• Organisations can help employees or members understand how to protect themselves and other road users through good policies, procedures, training and education.
• Emergency service professionals can highlight the work they do to reduce casualties and care for people affected by crashes and how road crashes are indiscriminate and affect everyone.
• Road crash victims can share stories and help people understand why everyone needs safe roads.

This year’s campaign will see a specific audience focus on each day to highlight the breadth of people, organisations and community groups who use our roads:

The Road Safety Week campaign is supported by funding from the Department for Transport’s Think! campaign and headline sponsors Arval UK and DHL.

Rachel Hayward, Head of Research, Policy and Development at Brake, said: “We all use roads and deserve to feel safe when we move around, whether we walk, ride, drive or use public transport. 

“Everyone’s safety on roads matters, whether we are young or old, wherever we live and whatever our ability. We also all have the right to breathe clean air and be able to move around our communities and between places in ways that are safe and healthy for us and the planet.

“This is at the heart of this year’s campaign and we would encourage everyone to take part by visiting the Road Safety website for more information and to sign up.”

Zoe Maitland, Head of Corporate Social Responsibility at Arval UK, said: “Sadly, according to World Health Organisation statistics, every 24 seconds someone is killed on a road. Therefore, making roads safer must be a priority for us all, no matter what your mode of travel.

“As a business with more than 182,000 vehicles in the UK and close to 1.5m on our global fleet, we are strategically focused on safety and are proud to support Road Safety Week 2022, helping to put safer mobility for everyone under the spotlight and raise awareness of the recent changes to the Highway Code.”

Gavin Murdoch, Managing Director Transport UKI and Tradeteam at DHL Supply Chain, said, “DHL is pleased to be sponsoring Road Safety Week in 2022. Our Safety First culture strives not only to keep, not only our employees safe on the roads, but also pedestrians and other vulnerable road users including primary school children through our Trucks and Child Safety Programme (TACS). 

“Sustainability and the wellbeing of our employees and their families is also important to us and we encourage physical exercise and sustainable journeys through our Cycle To Work Programme plus various employee discounts focused on keeping people healthy. This year’s theme for Road Safety Week fits perfectly with some of the focus areas in our business from a transport and road user perspective.”

Sign up to Road Safety Week 2022 by visiting www.brake.org.uk/road-safety-week.