Plans for Two New Casinos in Harlesden

David Banks
Authored by David Banks
Posted: Friday, July 19, 2024 - 14:12

The quiet streets of Harlesden might soon witness a transformation with the introduction of two new casinos. Plans have been submitted to the Council in Brent to convert a former Shoezone shop on High Street into an adult gambling centre, alongside a second proposal to repurpose a derelict old betting shop in William Hill into another casino. 

If these proposals, submitted on May 15, are approved, they will significantly change the local landscape. While some are for this change, others are hesitant to see new gaming centres move into the area.  

The Popularity of In-Person and Online Gambling in the UK

In-person gambling remains a popular pastime in the UK, with casinos, betting shops, and adult gaming centres attracting a steady stream of visitors. Venues like Merkur Casino have capitalised on this trend, operating in numerous locations across Europe. 

However, the rise of online gambling has also significantly impacted the industry. Online casinos and sports betting platforms offer convenience and accessibility, allowing users to place bets and play games from the comfort of their homes. In particular, the newest UK casinos are known to draw in players as, according to BuyShares author Filip Jovchevski, they often offer unique bonuses and a large selection of games. This dual popularity of in-person and online gambling reflects the evolving preferences of UK gamblers, who enjoy the immersive experience of physical venues while also embracing the flexibility of online platforms.

The Proposal for Merkur Casino

Merkur Casino, a well-known name in the gambling industry, has submitted a proposal to Brent Council to operate a 24-hour venue at the former Shoezone location. Merkur, previously known as Praesepe and a part of the Gauselmann Group, which is a family-run business, in Germany, already manages over 700 establishments all around Europe. The proposed site for this new casino is located on High Street, Harlesden, with the nearest residential properties directly above the planned venue. Because residential properties are so close by, in fact directly above the property, some who live in the area are not in favour of the addition. However, others argue that the new casinos will not be loud at all. 

A noise assessment document accompanying the proposal has highlighted that patrons typically arrive and leave on foot, with negligible noise disturbances observed from vehicles. 

Community Concerns and Previous Opposition

The introduction of more adult gaming centres in Harlesden has not been without opposition. Community campaigners have previously fought against such plans, raising concerns about the potential impact on the local area. Despite these concerns, Merkur Casino remains confident in the suitability of its proposal.

Silvertime Amusements’ Proposal

In addition to Merkur Casino's plans, Silvertime Amusements has submitted a proposal to transform a long-vacant William Hill betting shop into a new casino. The William Hill site, also on High Street, has been empty for nearly four years. Silvertime Amusements had previously submitted a similar proposal, which Brent Council rejected in October last year. However, they have now put forward another application on May 15.

A statement about the planning and design from Silvertime’s agent, Roger Etchells & Co., argues that the new casino would not be any louder than a typical store. 

Silvertime Amusements’ Track Record

Silvertime Amusements has a longstanding presence in Harlesden, operating other businesses in the same sector in the area since the 1980s. The company already owns two other gambling centres. This history suggests a degree of familiarity with the local community and its dynamics.

Brent Council's Request for Community Feedback

Brent Council is currently inviting feedback from residents and business owners who feel they may possibly be impacted by the proposed casinos. The council seeks to understand the community's perspective and any potential concerns about the impact of these new gambling venues.

Residents and business owners have a limited window to voice their opinions. The council will consider these representations when making their decision on whether to approve the plans. Any interested parties who have opinions relating to the new casinos in the area should share their feedback and opinions with the Brent Council.

Potential Impact on Harlesden

The introduction of these new casinos could bring various changes to Harlesden. On one hand, the new venues could boost the local economy by attracting visitors and creating jobs. However, there are concerns about the social impact. Those in favour of the establishments argue that adding in-person casinos will liven up the area. Otherwise, many gamblers opt to wager online or at anonymous casinos, which are fun but do not typically benefit the local economy. 

Conclusion

The proposed casinos by Merkur Casino and Silvertime Amusements present significant changes for Harlesden. With a mixed response from the community and previous opposition to similar ventures, the future of these proposals hangs in the balance. Brent Council's decision will be crucial in determining whether Harlesden will see the establishment of these new gambling venues, and community feedback will play a vital role in this process.