Stop burning tobacco this October, if you don’t quit completely

If you can't quit this Stoptober, change 

As we know, the best choice any smoker can make is to give up tobacco and nicotine products altogether. For those that don’t, switching completely to innovative smoke-free alternatives is a better choice than continuing to smoke.

The problem for those that don’t quit this Stoptober is finding a satisfying alternative. Over half (58 per cent) of the UK’s 6.7 million adult smokers haven’t yet found a satisfying alternative to cigarettes to help them switch. 

IQOS uses technology to heat tobacco from inside, to deliver a real tobacco taste and cigarette-like satisfaction. That’s why the majority of smokers who trial it, switch away from smoking for good.

Many smokers remain unaware that it’s the burning of tobacco that causes them the most harm, with cigarette smoke containing around 100 chemicals that have been identified as causes or potential causes of smoke-related diseases.

Since 2008, Philip Morris International (PMI) has invested $9 billion to develop products, like IQOS - the UK’s number one heat-not-burn product - that do not rely on the principle of burning tobacco.

Important information: IQOS is not risk-free and provides nicotine which is addictive.

IQOS is not intended as a cessation device. The best thing any adult smoker can do is to quit tobacco and nicotine products completely. IQOS is for adult use only.