Alzheimer’s Society reveals SW's ultimate dream cupcake

Alzheimer’s Society launches the UK’s first ever Cupcake Day in association with woman&home on Thursday 16 June

Alzheimer’s Society staff members rolled up their sleeves and got baking this week to create the South West’s ultimate cupcake to raise funds to defeat dementia. The charity is calling on everyone in the South West to join in celebrating its first ever Cupcake Day on Thursday 16 June, in association with woman&home.

Alzheimer’s Society surveyed 2,000 people to find out what their ultimate dream cupcake would be – people could choose their flavour in three categories: cake, filling and topping. The top flavours voted for in the South West were a lemon base, lemon topping and chocolate decoration. Nationally the top flavours voted for were chocolate, chocolate and more chocolate.

Debbie Donnison, Alzheimer’s Society Regional Operations Manager for the South West said: “We’re calling on cake-lovers from across the South West to get involved and join our cupcake crusade. Whether you want to hold a cupcake sale or simply indulge in a tasty treat, everything you do to support Cupcake Day on 16 June will help. An estimated 84,000 people in the South West have dementia. Whether you bake, sell or simply buy a cupcake, join the cupcake crusade to raise money and help us defeat dementia. Every cupcake counts.”

Everyone is encouraged to bake, sell or buy cupcakes at events up and down the country. From organising a sale at a school to hosting a get-together at the weekend, it’s easy to get involved. Every cupcake sold will help Alzheimer’s Society find a cure for dementia, fund vital services and campaign for the rights of people with dementia. £60 would pay for a dementia research-focused blood test, £20 would pay for someone to attend an Alzheimer’s Society Dementia Café for a month.

You can sign up at cupcakeday.org.uk for a free Cupcake Kit and discover how to bring your own unique style to the table. Alzheimer’s Society is encouraging all bakers to share pictures of creations using #CupcakeDay on Twitter and Instagram.