Dartmoor National Park: Decade and Counting with Isuzu D-Max

Isuzu UK dealer, Ashburton Motor Works, has agreed to provide Dartmoor National Park (DNP) with three new D-Max pick-ups to add to the park’s growing Isuzu fleet in February 2024. Since 2014, the Isuzu D-Max has been the go-to vehicle for DNP to carry out essential park operations.

The national park has acquired a large collection of D-Max pick-ups over the last 10 years. Most recently, DNP has purchased two double-cab New-Look D-Max Utility models, after previously being sponsored multiple D-Max vehicles by Ashburton Motors since 2014.

An additional double-cab D-Max DL20 model, to be completed with a unique Ashburton Motor Works livery, has been provided to DNP as part of Ashburton’s sponsorship of the park.

Having amassed a now six-strong fleet, all finished in Mercury Silver colour, DNP has elected to accessorise its D-Max vehicles with canopies, towbars, roof bars, work lights, and heavy-duty seat covers to prepare the vehicles for their pivotal role in maintaining the park’s outdoor spaces. 

The Isuzu D-Max has been selected by DNP based on a variety of practical and financial factors, demonstrating a highly respectable 3.5-tonne towing capacity and a payload of over a tonne. The impressive build quality and reliability make the D-Max a rugged contender, whilst the frugal running costs and high warranty further make it the ideal choice for DNP as a cornerstone of their ranger operations.

Managing Director for Ashburton Motor Works, Mervyn Wills, stated: “We would like to thank Dartmoor National Park for their continued business. The decade of Dartmoor National Park using our Isuzu D-Max pick-ups is a testament to its superb quality and value. Our longstanding relationship helps us understand how we can offer the most beneficial package to their needs, and we are always very happy to support local businesses.”

Regional Sales Manager for Isuzu UK, Graham Joll, said: “It is fantastic for our dealer network to work alongside local businesses and organisations. The D-Max is the perfect vehicle for the various tasks which DNP will demand of it, whilst demonstrating fantastic value for money. It is great to hear about collaborations in which both parties have highly beneficial outcomes, Ashburton Motor Works and Dartmoor National Park is an exceptional example of this done right.”

Ashburton Motor Works has been an Isuzu UK dealer since 1993, making it one of the longest-standing dealers in the network since the Pick-Up Professionals’ arrival into the UK market in 1987. Demonstrating the ‘Driven To Do’ mentality for over 30 years, the Devon-based dealer is renowned for the services it offers including sales, aftersales, servicing, and MOT work.