Crediton Mother wins national lingerie model search

In time for National Lingerie Day, Curvy Kate, the trailblazing lingerie brand renowned for its dedication to diversity and inclusion, is thrilled to unveil Ellie Manning from Crediton, Exeteras one of their Top 5 winners for its 'Stars in Bras: Uplift Your Life' campaign. Departing from the traditional focus of serving the male gaze and hiring supermodels with unattainable bodies, Curvy Kate celebrates their latest launch with the beauty and diversity of women of all shapes and sizes. Ellie, a 31 year old Brand Coach, and new mum, took part in this pivotal campaign that has captured the hearts and minds of women nationwide, celebrating the beauty of all bodies and reaffirming Curvy Kate's commitment to empowerment and body positivity.

Ellie, a radiant finalist in Curvy Kate's 'Stars in Bras' campaign, brings a poignant and empowering perspective shaped by her recent journey into motherhood. With the joyous arrival of her first child, Ellie found herself marvelling at the incredible feats her body had accomplished throughout pregnancy and breastfeeding. Motivated by a desire to celebrate the beauty and resilience of her postpartum figure, Ellie eagerly seized the opportunity to participate in the competition. For Ellie, being part of the campaign is more than just modelling lingerie—it's a heartfelt tribute to the strength, nurturing, and boundless love her body has provided for both herself and her little boy.

The ‘Stars in Bras’ campaign gained an overwhelming response with over 1000 applications, and from these, the team at Curvy Kate selected Ellie as one of the final 5 models. This meant they all got to take part in a finalist photoshoot with the brand, a transformative experience that left a lasting impression on Ellie. The day celebrated her personal journey and ever-growing confidence. 

Here's what Ellie had to say: “It’s been a wild ride. As a new mum I want to represent all the little girls on our play-dates with the approach that everybody is worthy, I wanted to show the everyday body.”

This heartfelt testimonial highlights the transformative impact of the 'Stars in Bras: Uplift Your Life' campaign, reinforcing Curvy Kate's mission to empower and uplift women from all walks of life.

"We are incredibly proud of our Top 5 finalists and the profound impact they've had on our campaign and community," said Rachel Jenkins, Managing Director at Curvy Kate. "Their stories resonate with women everywhere, showcasing their positivity, confidence and self-love. Through their inspiring journeys and heartfelt testimonials, we aim to inspire and uplift women by celebrating the beauty of all bodies."

Central to the ‘Stars in Bras’ campaign, is the debut of Curvy Kate's latest innovation, the 'Hey Girls' strapless bra, designed to provide support and confidence to women up to a J cup. The Strapless is available now and as winners, the top 5 will all feature in Curvy Kate’s latest summer strapless campaign. Curvy Kate encourages their community to continue supporting Ellie by following her journey on social media and sharing her story. Together, we can make 'Stars in Bras' more than just a campaign – we can make it a movement that empowers, uplifts, and celebrates women everywhere.

For more information about the 'Uplift Your Life' campaign and to meet the Top 5 finalists, please visit www.curvykate.com or follow Curvy Kate on Instagram, TikTok and Facebook.

Curvy Kate’s Unique Selling Point:

Curvy Kate is specifically designed for the fuller bust. Our goal is to offer fashionable, fun lingerie, swimwear and sports bras that support a D – K cup figure. We cater for the growing demand for large back sizes, with styles available from 28 – 46 backs.

We are passionate about showing how great our customers look in our range and champion women of all shapes, sizes and ages in all our advertising and marketing campaigns.