Seasonal Promotions: How Can Businesses Maximise Sales During Devon's Peak Tourist Seasons?
Devon is one of the UK’s hottest tourist spots, attracting more than 4.4 million people on overnight trips and 2.2 million on holiday trips annually. However, as most people from around these parts know, a lot of these visits are concentrated during certain parts of the year.
Businesses in the region need to do everything they can to capitalise on peak tourist seasons. This can be done through special offers and promotions that reflect the different times of the year.
Today’s Shoppers Are Primed for Promotions
Business owners in Devon should know all about the need to provide special offers and promotions in the modern age. The online world has primed people to expect these deals, with today’s consumers knowing they can easily shop with a competitor if there’s no offer available with a certain company.
This is most prevalent in the entertainment industry, where people are spoilt for choice. Streaming services like HBO Max and Netflix give away a vast amount of incredible content to users for free before they have to sign up for a subscription. The online casino sector arguably has even better deals.
Nowadays, almost every site has a sign-up casino bonus, which usually consists of a deposit match and free spins. These give players the chance to win money on games before they’ve even wagered any of their own funds. It also offers an opportunity to test out games like Big Bass Splash to see what all the fuss is about.
Summer Specials That Embrace the Sunshine
Devon is one of the best spots in the UK for outdoor activities, and companies that provide them can craft some great offers for the summer months. Established companies could cut their prices in the warmer months, with restaurants perhaps running promotions on cold drinks and ice creams. Hotels and B&Bs could give holidaymakers discounts if they book longer stays, encouraging them to hang around and spend more money in the long run.
There are plenty of opportunities for new start-ups as well, as some activities aren’t already offered in abundance. For instance, companies that take tourists on guided hikes or beachside yoga sessions could be popular in today’s wellness-focused society. Package deals that allow customers to experience a few different activities could be successful.
Festive Themed Deals
Summer is the busiest time in Devon, but the Christmas holiday is a close second. Obviously, people visiting at this time will want to indulge in different activities. That means businesses need to come up with festive-themed deals to get them interested.
Some companies in the region have found success by setting up stalls in popular places to market their products. Killerton House and Exeter Christmas Market provide two great opportunities for bakeries or restaurants to set up trucks and offer discounted products. This could then encourage people to go and experience the businesses firsthand.
Offering freebies and package deals has proven to be a winning formula for success in the modern age. Businesses in Devon should construct their offers to entice tourists in various ways, considering the diverse interests of people visiting during different seasons.
