The Surge of iGaming: Will Land-based Casinos Fight Back?
The rise of iGaming is no coincidence. With incredible advancements in tech, improved internet access, and the growing use of smartphones, expansive online gambling is the natural next step. Players can enjoy their favorite games from the comfort of their homes, without the need to travel to a physical casino. Features such as live dealer games, virtual reality (VR) experiences, and cryptocurrency transactions have only enhanced the appeal of iGaming.
Furthermore, regulatory changes in many jurisdictions have made online gambling legal and more widely accepted. Changes in societal norms around 2019 and 2020 also accelerated this transition, forcing many land-based casinos to shut their doors while online platforms thrived. The gap even paved the way for casinos using digital currencies introducing BTC, ETH, and BCH casinos. With major players in the industry investing heavily in digital innovations, the iGaming market is expected to continue its upward trajectory.
How Land-based Casinos Are Fighting Back
Despite the growing dominance of iGaming, traditional casinos are not ready to concede defeat. Many have adopted strategies to retain their loyal customers and attract a new generation of players. Some of the ways land-based casinos are fighting back include:
Enhancing the In-person Experience
One of the key advantages that land-based casinos have over their online counterparts is the atmosphere. The sights, sounds, and social interactions of a physical casino cannot be replicated online. To capitalise on this, casinos are investing in more immersive experiences. High-end resorts and VIP experiences provide an all-inclusive entertainment package.
Many casinos feature world-class restaurants and celebrity chefs to enhance the overall experience. Concerts, comedy shows, and exclusive events attract visitors beyond just gambling. Casinos are creating unique themes and attractions, such as interactive games, esports arenas, and escape rooms, to draw younger audiences.
Embracing Technology
Land-based casinos recognise the need to integrate digital innovations into their operations. Many casinos are offering on-site digital gaming terminals, which combine online and offline experiences. Mobile apps allow players to track rewards, book experiences, and participate in exclusive online promotions. Augmented reality (AR) and virtual reality (VR) create new levels of immersion, offering virtual casino tours and AR-enhanced gaming tables.
Leveraging Social and Community Elements
Unlike online platforms, land-based casinos offer a social experience that many players crave. To capitalise on this, casinos are fostering a sense of community. Live poker rooms remain a major draw, offering face-to-face strategy and competition. High-value players receive personalized experiences, incentives, and unique benefits. Casinos are hosting business events, influencer gatherings, and themed parties to attract diverse audiences.
Expanding into iGaming Themselves
Some traditional casinos have opted to join the digital revolution instead of resisting it. Major casino brands are now launching their own online platforms, ensuring that they retain their customers regardless of whether they prefer in-person or digital gambling. By integrating online gaming with their loyalty programs, players can enjoy a seamless experience between both realms.
The Devon Perspective: How Local Casinos Are Adapting
Devon is not typically associated with a bustling casino scene like Las Vegas or Macau. However, several casinos in the region are stepping up their efforts to remain competitive in the face of iGaming growth.
Genting Casino, Torquay
One of Devon’s premier gambling venues, Genting Casino in Torquay is focused on enhancing the in-person experience. With its stylish setting, classic table games, and welcoming atmosphere, the casino offers a social aspect that online platforms lack. Additionally, the venue has invested in digital loyalty programs, ensuring customers receive personalised rewards and promotions.
Grosvenor Casino, Plymouth
Grosvenor Casino in Plymouth has taken an innovative approach by integrating online gaming into its business model. The casino’s digital arm allows players to transition between online and offline gaming effortlessly. Their focus on poker tournaments and live events has helped them maintain a strong presence in the market.
Exeter’s Exclusive Gaming Clubs
While Exeter lacks large-scale casinos, several private gaming clubs cater to high-stakes players. These clubs provide an intimate setting that online platforms struggle to replicate, offering bespoke experiences, private events, and member-only perks.
The Future of Land-based Casinos
The competition between iGaming and traditional casinos will only intensify in the coming years. While online gambling is poised for further growth, land-based casinos have a unique opportunity to differentiate themselves by emphasizing the elements that online platforms cannot fully replicate, social interactions, immersive experiences, and high-end entertainment.
To stay relevant, physical casinos must continue investing in cutting-edge technology, unique customer experiences, and seamless integration with digital platforms. By adapting and evolving, they can maintain their place in the ever-changing gambling landscape.
While the future remains uncertain, one thing is clear: land-based casinos are not going down without a fight. Whether through luxury experiences, digital innovations, or embracing iGaming themselves, traditional casinos are proving they have the resilience to compete in the modern age.
