New platform 'Invested Friends' is the ultimate life hack for the modern man

Forget therapy. Forget self-help. The most overlooked solution to men’s mental health, wealth and happiness is also the most obvious:friendship - the right kind.

Devon-based men’s coach Ben Davies (Coach Ben) is launching Invested Friends, a ground-breaking new platform tackling one of the UK's most invisible crises: male loneliness. The numbers are stark: 1 in 3 UK men say they have no close friends. Suicide is the leading cause of death for men under 50.

This isn’t just a mental health issue - it’s a public health emergency. And Ben believes we’ve been approaching it all wrong, which is why we aren't seeing any positive change.

After years coaching hundreds of men across London, Devon and beyond, Ben saw the same pattern: men want friendship - but don’t know how to start, sustain or deepen it. They’re not drawn to vague advice or emotional vulnerability. What does resonate with men? Practicality. Purpose. A clear return on investment.

That’s why Invested Friends reframes friendship as the ultimate investment: Low-cost, high-return. 

A powerful, lifelong resource for:

• Health – longer life, healthier habits, reduced stress;

• Wealth – networking, referrals, skill-swaps, peer-to-peer support;

• Happiness – reduced stress, sense of belonging, improved communication and connection with partner.

This isn’t another men’s circle or ineffective online group. Most existing solutions step in too late, once men are already in crisis. Invested Friends steps in before it gets that far - because friendship, done right, prevents the fall altogether.

This is an evolving community and coaching platform, starting with real-life events across Devon (sauna nights, group hikes, drum-fire circles, skill shares, day retreats, DIY Days) and expanding into online tools, courses, webinars, and region-based forums. Restoring friendship - the lost art - as a local, accessible, and essential part of life for the modern man.

Whether you’re a man, partner, parent or friend - this affects someone you know. Because when isolation and loneliness lead a man to consider suicide... friendship can literally save the day.

Ben is passionate, sharp and full of insight on why friendship - not therapy - might just be the missing piece for so many men. With Invested Friends launching in the coming weeks, now is the perfect time to meet him and here all about how this new platform is going to help Devon's modern men.