How many times do we go to networking events, exchange business cards with several individuals and then… not follow up! We are all guilty of this to a lesser or greater degree and yet we have made the initial investment in the design, print and exchange of cards, attending the function and introducing ourselves, so what goes wrong?
Is it our typical British reserve? Why do we feel so...
With increasing demands on small to medium size businesses it is no surprise that many company directors and owners find themselves drowning in a sea of paperwork. Compared with large companies, small to medium size businesses usually have far fewer resources to help them with their day to day marketing and advertising needs whilst they comply with new demands on their time, for instance the...