What does your branding say about your company? Branding is more than just about colour, font and visuals; it goes way deeper than that. Your brand is everything about your company and it is represented by every member of staff, whether you’re in the marketing department, sales department or accounts. As marketing techniques have expanded and as each company engages in more and more areas of...
Most people reading this blog won’t be in their teens but I wonder how many will want to appeal to the youth market but haven’t a clue how to go about it! When your customers are literally dying off the page or your products or services are just not appealing to a younger market anymore it can be tempting to bury your head in the sand and hope that things will get better but many businesses...
Here at The Plum Consultancy we were recently discussing the Giving Pledge initiative founded by Warren Buffett and Bill Gates, in which the world’s wealthiest individuals pledge to dedicate the majority of their wealth to philanthropy. This elite set has recently been joined by the first person from India - Azim Preji, the chairman of the Technology company Wipro whose net worth is estimated...
Is it just this country that’s nuts about animals in advertising? Everywhere in our office we’ve got pictures of pooches looking adoringly down at us from calendars and wall hangings – we just can’t get enough of them and it would seem nor can anyone else.
Even Go Compare has resorted to using a scruffy little dog to get everyone going gaga, and how popular is the EDF ad with Zingy...
How about both! With the closure of many shops on the high streets around Britain today you’d be forgiven for thinking that businesses are abandoning the high street in their droves to concentrate on internet sales. Well we learnt today of two businesses that started off as internet only catalogue businesses that have now built their presence in shops as well as retaining their internet...
How many times do we go to networking events, exchange business cards with several individuals and then… not follow up! We are all guilty of this to a lesser or greater degree and yet we have made the initial investment in the design, print and exchange of cards, attending the function and introducing ourselves, so what goes wrong?
Is it our typical British reserve? Why do we feel so...
Is this what your website would say if it had a voice? How many of you have invested your time and in some cases, a not inconsequential amount of money, in a website only to leave it floundering out there in cyberspace fighting for its intergalactic life! Out of date information, typos, old images, missing information on built pages, outdated screen sizes, links that don’t work, no social...
With increasing demands on small to medium size businesses it is no surprise that many company directors and owners find themselves drowning in a sea of paperwork. Compared with large companies, small to medium size businesses usually have far fewer resources to help them with their day to day marketing and advertising needs whilst they comply with new demands on their time, for instance the...
